Pursuit of Greatness - Insurance Group
My Role: Integrated Designer, Creative Direction, Art Direction
A newly formed insurance group subsidiary approached me to create a logo and brand around their core values. After initial exploratory conversations with the team, we landed on the idea of “full steam ahead” based on how they attack their clients’ needs. The team was thrilled with the final outcome and was kind enough to share photos of printed and digital collateral presented at a conference (see photos below).
